IU Social Media Summit

Get Social in Indy

Looking to learn from the experts about social media best practices? Come to the second annual IU Social Media Summit, set for Aug. 7 at the IUPUI Campus Center. Registration is just $49 and gets IU communicators and marketers access to a day’s worth of intensive social media sessions with the experts.


  • Not one, but two keynotes! We’re bringing in social media expert Jay Baer AND Eli Lilly’s digital and social media lead Amy O’Connor. Learn more about both below.
  • More seats! Last year, we sold out in 24 hours, so we’ve opened up the conference to accommodate more attendees in 2017. Still, don’t wait too long!
  • Tracks! We know the skill levels vary among attendees, so we’ve established three tracks, including “beginner” for those new to the world of managing a unit’s official social account; “intermediate” for those with a couple years experience but still looking to flesh out their skill set; and “advanced” for those who want to know how to better weave their social efforts into other marketing strategies. 
  • More sessions! We’ve added a third round of breakout sessions to make sure you get the most bang for your buck.


8:30–9:30 a.m.: Check-in on fourth floor of IUPUI Campus Center

9:30–11 a.m.: Opening keynote w/ Jay Baer, Room 450
Bloomington-basedJay Baer is founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. He is known as one of the world’s top experts in digital marketing and speaks to groups around the globe.

11:10–Noon: Breakouts #1

  • Beginner: IU East’s John Dalton on 10 pitfalls newcomers to social media need to look out for
    • Were you just handed the keys to your department’s social account? Here are some things to watch our for or to avoid as you start posting.
  • Intermediate: IU Bloomington’s Milana Katic on graphic design for dummies
    • We know you’re no dummy, but even the best of us could us some help with our graphics and infographics.
  • Advanced: IU Communications’ Eleanor Berman and Sue Doron on best practices for working with outside agencies on digital spends
    • If you’re thinking of contracting with an outside firm to manage your digital or social spends, make sure you take these factors into consideration.

12–1:30 p.m.: Lunch keynote with Eli Lilly and Company’s Amy O’Connor on blogging best practices, Room 450
See how EliLilly uses its blog, LillyPad, to engage with its audiences and set itself apart from others in the blogging sphere.

1:40–2:30 p.m.: Breakouts #2

  • Beginner: IUAA’s Mark Casey on how messaging matters
    Knowing how to tailor the message to your audience isn’t just for alumni communications. Learn how to maximize the tools and channels at your disposal for ANY type of audience.
  • Intermediate: IUPUI’s Eric Sickels on how to create and share engaging video on social media
    • Eric Sickels has utilized video several times for the Division of Undergraduate Education’s marketing and communications efforts to great success. Learn what makes a video do well on social media.
  • Advanced: IU Bloomington’s A.T. Bossenger and Mimi Hubbard on how to use social media to recruit students
    • There’s not much better of an ROI than being able to use—and prove—social and digital efforts helped recruit students to your program. Learn what Bloomington’s Office of Enrollment Management is up to.

2:30–3 p.m.: Networking reception, Room 450
Take an opportunity to say “hi!” to your fellow conference attendees, while enjoying some light refreshments.

3–3:50 p.m.: Breakouts #3

  • Beginner: IU Bloomington’s Thom Atkinson on getting your social account off the ground
    An updated version of one of the most highly reviewed sessions from last year, with a new focus on beginners to social media.
  • Intermediate: Snapchat panel with IUPUI’s Sam Thompson, IU Kokomo’s Marie Lindskoog and IU Bloomington Recreational Sports’ Ellen Plew
    • Join our panelists as we discuss how they’ve been effectively using one of the hottest social media apps, Snapchat, to connect with students.
  • Advanced: IU South Bend’s Allison Smith on how to drive web traffic via social and digital efforts
    • You have an exceptional social account? Great. Now take it to the next level and learn how to drive traffic to your website.

4 p.m.: End of conference

Don’t forget to use #IUsocial for all your posts leading up to, during and after the event. Come on, did you think we’d forget to include a hashtag?

The image caption follows
See you in Indy!