IUPUI provides many pathways for students who want to learn more about the art and science of entrepreneurship. Herron School of Art and Design is one of the places on campus where entrepreneurial spirit is encouraged and supported. Here are a few examples:
Herron’s Visual Communication Design graduate curriculum focuses on design thinking and leadership. It engages students with diverse community members and organizations through projects where students use design thinking processes to lead stakeholders to solutions that address a diverse range of real concerns. A recent meeting about “Developing an Entrepreneurship Culture at IUPUI” provided an opportunity to illustrate the application of these processes. According to Youngbok Hong, associate professor and coordinator of the Design Thinking and Leadership Graduate Program at Herron, “idea generation during this meeting was enhanced through the use of visual modeling, which captured both the breakout session and large group discussions in real time. Students and faculty from Herron served as the visual modelers.”
The latest modification to Herron’s physical space will be the new Think It Make It Lab in Eskenazi Hall. With an anticipated opening this spring, the Lab will give students access to even more digital technologies, building on Herron’s existing equipment and curriculum. Other faculty and students from across campus will also use the equipment, which will create synergy across disciplines. Students will explore the broad applications of design, production and fabrication that are in demand in a variety of fields. The Lab will expand Herron’s capability to educate its students about rapid prototyping and cross-disciplinary investigations with schools and departments including Engineering and Technology, Interior Design, Informatics and Computing, Motorsports and Medicine.
The Basile Center for Art, Design and Public Life at Herron offers students professional practice experiences integrated into the academic curriculum. Students have opportunities to collaborate on projects with businesses, not-for-profit organizations, communities and government agencies that provide professional-level engagement and enhanced experiential learning. There are a wide range of projects—from designing an award in bronze to creating a painting for a magazine cover to developing large-scale installations. Students develop and present their concepts based on the needs of clients. Since the Basile Center was established in 2006, more than 900 students have participated in projects serving approximately 105 community partners.
Herron graduate students may also opt into experiences such as a new, interprofessional class that spans visual communication design, informatics and computing, nursing and more. With a working title of “Healthcare Revolution Challenge 2015,” the course is designed to offer one credit for each of three semesters. Students will go through the course as cohorts, collaborating on cases for actual healthcare clients and presenting their proposed solutions in a “Shark Tank” style setting. Eva Roberts, Visual Communication Design department chair, said “Herron faculty members are among the developers and presenters of this distinctively formatted course, the aim of which is a working endeavor to humanize healthcare and increase access by disrupting the current system.”