IU Research and Technology Corporation / IU Emerging Technologies Center
One day, Mark Long might be Indiana Jones, searching for that "next great discovery." The next, he might be a visionary, exploring ways to turn an idea into a real-world product. And the next, he might be a tough-minded business negotiator, turning a production process into an exciting new start-up business.
Long's role as a business incubator ‹ he is president and CEO of both the IU Research and Technology Corporation (IURTC) and the IU Emerging Technologies Center (IUETC) ‹ is challenging; the two ventures establish an entrepreneurial spirit within the university that will be vital as Indiana roles forward in its bid to become an international focal point in the life sciences field.
But as busy as that work keeps him, Long still makes time to teach marketing in the Kelley School of Business and bioethics in the School of Medicine on the IUPUI campus.
Both the IURTC and IUETC serve researchers at all IU campuses, including IUPUI. Long and his staff work closely with investigators to translate research into practice, and give new companies based upon those research findings a chance to succeed in a competitive world.
Long has an impressive track record of success in the technology business, first in the private sector in St. Louis, then as the man who guided Washington University's efforts in the field. While at WU, Long helped the university rank first nationally in the number of licensed technologies.
When he isn't helping prepare IUPUI researchers to plunge into the exciting world of business, Long and his wife are accomplished ballroom dancers, regularly entering competitions. And he's been known to entertain friends with his impersonation of "The King," Elvis Presley.